As a business owner, you live by the bottom line. It's tempting to look at a five-year-old computer, an outdated software version, or a clunky old server and think, "Hey, it still works. If it ain't broke, don't fix it." This "good enough" approach feels fiscally responsible. But is it?

As a small business owner in Tennessee, you're constantly balancing cost and value. So when a "free" tool comes along—a social sharing button, a contact form, or an analytics widget—installing it seems like a no-brainer. It solves a problem at no cost. But is it truly free?

The hard truth is that in the digital world, "free" is almost never free. If you aren't paying for the product, it's very likely that you—or worse, your customers—are the product.

As a business owner in Tennessee, you’re accustomed to planning for a lot of things: market shifts, seasonal rushes, and economic changes. But what about the unexpected? What happens to your business if a severe thunderstorm knocks out power for days, a burst pipe floods your office, or a cybersecurity attack locks you out of your own data?