For most businesses, launching a new website feels like the finish line. You've gone through the design, development, and content process, and now it's "live." The project is "done." But here's the truth: for a powerful, dynamic platform like WordPress or Drupal, "launch day" isn't the finish line; it's the starting line.

As a small business owner in Tennessee, you're constantly balancing cost and value. So when a "free" tool comes along—a social sharing button, a contact form, or an analytics widget—installing it seems like a no-brainer. It solves a problem at no cost. But is it truly free?

The hard truth is that in the digital world, "free" is almost never free. If you aren't paying for the product, it's very likely that you—or worse, your customers—are the product.